Professional Athlete · Domain and Registration Pairings

When the shirt is
no longer yours
to wear.
Your brand continues.

A UK vehicle registration with its matching .co.uk domain. Two assets, one identity.

£9,990 per registration (£8,325 plus VAT). Domain name included.

The proposition

One registration.
One domain.
Nothing like either.

01
The plate works without you.
Every time the vehicle is seen; on the road, photographed, shared; the registration is visible. It requires no campaign, no content, no management.
02
Held for as long as you choose.
No subscription. Keep the domain renewed and the registration on a vehicle or a retention certificate, and both remain yours to use.
Available registrations

Every pairing.
One of a kind.

Displayed as they appear on the road.
F17 ASK
fitask.co.uk
Enquire
F17 CUP
fitcup.co.uk
Enquire
F17 HEY
fithey.co.uk
Enquire
F17 POV
fitpov.co.uk
Enquire
F17 UPS
fitups.co.uk
Enquire
F17 WAX
fitwax.co.uk
Enquire
Direct enquiry

One conversation
is all
this needs.

Name the registration that interests you and how best to reach you. Every enquiry is answered personally.

Your details are used only to respond to your enquiry. Questions about your data: we@ceotown.com.

Enquiry received

Thank you.

Your enquiry has been received and will be answered personally, in confidence.

A note from Roger Williams

Professional sport operates on other people's timelines. Selection, contracts, transfers, renewals; the decisions that shape a career are rarely yours alone to make. That is the nature of the game and most who operate at this level understand it.

What is less understood is how much that changes the moment something is entirely yours to direct.

This portfolio was assembled with that moment in mind; not as a fallback, but as a foundation. Something with your name on it that exists entirely outside the structures of the sport. No committee. No negotiation. No one else's agenda.

You decide what it becomes. You decide when.

That is not a small thing. For those who have spent a career operating inside someone else's framework, it tends to feel significant.

Roger Williams · Chartered Fellow, CIPD